In a world of fake news, it’s imperative to separate the truth from alternate facts. That’s just as important when you’re trying to understand customer trends as when you’re scrolling through your Twitter feed over lunch.
The benefits of staying informed is the central focus of this IT Pro special report, produced in association with SAP. The following pages explore the crucial role data plays in driving businesses’ understanding of the markets in which they operate, customers’ changing needs, and even.
Also,introduces Business Intelligence which is the process of capturing, analysing and acting on the raw data generated by your business, employees and customers.
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