Each year more and more shoppers decide to avoid chaotic in-store holiday shopping experiences — and retailers adjust with strategies to reach consumers online and on mobile. And, on a highly personal channel like mobile, it is even more crucial to get the strategy right from the beginning. While mobile is a newer and very different channel from email, if brands aren’t careful, they risk alienating users who might opt-out of notifications — or worse, delete the app altogether.
This report explores how retailers were able to cut through in 2016, drive additional m-commerce and how those results can provide value to shape mobile strategies in 2017.