Data and context are in high demand as businesses zero in on personalization and storytelling. To create these new, immersive experiences, they will rely heavily on next-generation customer data platforms called customer intelligence platforms for personalized and frictionless cross-channel interactions. Those that lag behind market leaders will remain unable to quantify the growing importance of these digital transformation initiatives that focus on improving the customer experience. As a result, they will incur significant opportunity costs through unrecognized and missed revenue.
EXCEEDING CUSTOMER EXPECTATIONS WITH THE NEXT-GENERATION CUSTOMER DATA PLATFORM
