Digital transformation is a popular topic, and CIMdata has written much about it. While many still wonder whether digital transformation is real or just the latest buzzword, many industrial companies are taking its promise very seriously.
While it is clear to all within the PLM community that PLM is foundational to a meaningful digitalization program (or digital transformation strategy), this truth is not always understood by senior leadership within companies. While CIMdata believes that the level of investment in digital transformation is appropriate, based on our research and experience we find that executive awareness of the dependency of digital transformation on PLM is lacking. This lack of understanding of its association to PLM-related investment, sustainability and impacts on business performance and benefits puts many digital transformation programs at risk of becoming yet another program of the month.