THE RISING TIDE OF ESPORTS IN EDUCATION

It wasn’t until the early 2000s that technological innovations provided the environment for esports to thrive. Since then, esports have become more popular and more professional, trickling down into the education system. This whitepaper helps educators and leaders understand the esports movement and how they can leverage the excitement and engagement that have fueled the…

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GO FURTHER WITH CROSS-CHANNEL MARKETING

The challenge for marketers lies in keeping up with customers and anticipating their wants, preferences, and needs across multiple devices and channels with a consistent, seamless experience. Cross-channel marketing creates more visibility and touchpoints for brands to interact with consumers at retail storefronts, on TV or radio, and across digital channels, such as email, social,…

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