This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we’ll cover: PR Smith’s SOSTAC® Framework Market Audits & Competitor Analysis How to set S.M.A.R.T Objectives The Marketing Mix & supporting Tactics The difference between KPIs & Metrics Access…
This brand new Research Report explores the rise of Account-Based Marketing (ABM) and how it is being approached by businesses worldwide. Resulting from a recent survey of senior marketers within the Insights for Professionals community, you’ll find: 7 biggest challenges of ABM The state of ABM in businesses today Common ABM approaches and tactics Benefits…
This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: Real examples of revenue optimized business goals How to use data to define your target audience How to map out the most effective demand generation programs Optimization techniques for delivering…
88% of B2B marketing professionals plan to produce more content in 2021 than ever before. If this sounds like you, this resource will ensure you’re on the right track. Download now to discover: The fundamentals of a successful B2B content marketing strategy Why research is make or break when it comes to great content The…
In today’s ever evolving digital marketplace, IT teams need the agility to adapt to the increased demands from customers for personalisation with the growing use of data and analytics. Businesses are therefore moving towards more data-centric business models and reassessing their processes in order to be successful in this new digital era. With the abrupt…
