Today, as much as 40% of all Internet traffic consists of bots: non-human users that perform automated tasks on websites and apps. Although some bots perform useful functions for businesses, many bots carry out malicious activities, from content scraping to credential stuffing. As malicious bots become more prevalent and sophisticated, it can be difficult to…
Data and context are in high demand as businesses zero in on personalization and storytelling. To create these new, immersive experiences, they will rely heavily on next-generation customer data platforms called customer intelligence platforms for personalized and frictionless cross-channel interactions. Those that lag behind market leaders will remain unable to quantify the growing importance of…
SAP commissioned Forrester Consulting to conduct an objective Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises realize when deploying SAP Commerce Cloud and SAP Customer Data Cloud to advance digital commerce. Access this content now!
As the contours of the post-pandemic workplace start to come into focus after months of ongoing change, companies around the world are bracing for even more disruption. Access this content now!
SAP SuccessFactors, Qualtrics, and EY commissioned Forrester Consulting to conduct two surveys in Europe, one with HR decision-makers and one with employees, to explore the connection between EX and business value and the EX alignment between HR and employees. Access this content now!
