Digital transformation is one of those heady-sounding terms that technology vendors and industry analysts like to throw around. But digital transformation (DX) is much more than hype: it’s a very real, very important evolution of how smart companies run their businesses, interact with their customers, and drive ongoing value. At its core, DX is an effort to transform decision making within an organization based on the utilization of next-generation technologies. This Market Spotlight looks to further define DX and explore the impact it can have on a company’s organization, operations, business models, and technology (including the importance of embracing cloud computing).
The paper will conclude with some of the key challenges and opportunities DX represents and the risks a company faces if it fails to transform.